THE TIRE COLOGNE: Three questions to Sven MĂĽller, Schrader Performance Sensors

1. How is the current market situation in your industry?

All in all, our market situation is really positive. Similar to the tire and rim industry, as a manufacturer of tire pressure control systems we also benefit from a boom in the registration of new vehicles or circumstances as tightened regulations on the use of winter tires. Still, our market segment is very competitive – but anything else would be much less exciting.

THE TIRE COLOGNE: Three questions to Andreas Niegsch, Bridgestone Deutschland GmbH

1. How does your company adapt itself to the industry’s current trends?

Bridgestone stands for safety, innovation and service. Two of our milestones, for example, are the Run-Flat technology and the DriveGuard – a tire that allows the driver to maintain control even after a puncture and safely continue driving for 50 miles at up to 50 mph. In addition to safety, sustainability plays an important role for us. In 2015 we were the first manufacturer to introduce a tire for a passenger car consisting of natural rubber from the guayule plant. Moreover, we developed the Ologic technology which helps reduce the fuel consumption and its related CO2 emissions. One of our goals is to be able produce all our tires, without exception, from sustainable materials by 2050. As a result, we have been listed in the Dow Jones Sustainability Index.

THE TIRE COLOGNE: Three questions to Frank Jung, Continental

Mr. Jung, thanks a lot for this interview! Please introduce yourself briefly.
My name is Frank Jung, 58 years of age. I have been working at Continental in different positions for the last 30 years. For 10 years, I have been the managing director of Vergölst, a trading subsidiary of Continental. Since 2010, I am the Head of Marketing and Sales for car tyres in the replacement market Germany.

THE TIRE COLOGNE is looking forward to the world’s top manufacturers

hankook

THE TIRE COLOGNE continues on its successful course. After Hankook confirmed its participation, the top ten world leading tire manufacutres are on board and attend the premiere in May 2018. Also Cooper Tires, the current number 11 on the world ranking list, will participate at THE TIRE COLOGNE.

“We are pleased that Hankook has also decided in favour of participation. A wonderful signal! This means that the top ten tire manufacturers are represented in their entirety at THE TIRE COLOGNE. Cooper Tires, as the current number 11 on the world ranking list, underlines the exceptional interim balance”, says Christoph Werner, Vice President of Koelnmesse. “THE TIRE COLOGNE will be the leading international industry event right from the start.” Of the current “tire world ranking list”, with Bridgestone, Michelin, Goodyear, Continental, Pirelli, Sumitomo/Falken, Hankook, Yokohama, Maxxis and Giti, not only the ten providers with the biggest sales, but also those international market participants following on the list (Cooper Tires, Zhongce Rubber, Toyo Tires, Kumho, Triangle, MRF, apollo, Nokian and Nexen Tire) will attend the event in Cologne from 29 May to 1 June 2018.

Successful developments in all segments

However, THE TIRE COLOGNE is not only developing exceptionally well in the tire and wheel segment. Also, the automotive services and workshop needs as well as tire remoulding and tire recycling sections are attracting an increasing number of exhibitors. Next to Hunter, the global market leader in the field of axle alignment, also the internationally renowned tool manufacturer Snap On has registered for the premiere in May 2018. Both companies will then have their booth in hall 8 of Koelnmesse, where automotive services and workshop needs will be presented on 11,000 square metres.

If you are interested in attending THE TIRE COLOGNE, further information is available here: http://www.thetire-cologne.com/tire/for-exhibitors/application/index.php