Special Area Digital Reality at TTC 2018: The Future has already begun

Digital Reality Skizze_06

The digital transformation is changing the tire business drastically and has already seized the whole industry. This raises many questions: How does digital transformation change the business? Which impact do Industry 4.0 and the Internet of Things already have on production processes? What do terms such as Connected Mobility and Predictive Maintenance mean? And how does the digital transition impact the trade and service sectors?

FUTURE TIRE CONFERENCE 2017: A Glance at the Future of the Tire Industry


The FUTURE TIRE CONFERENCE 2017, organised by the European Rubber Journal, will take place at the Leonardo Royal Hotel in Cologne, Germany, on 27-28 June 2017. Risking a glance at the future of the tire industry, industry experts from all over the world will come together to discuss technologies, systems, and strategies.

The tire industry is constantly evolving. The future success of market players will still depend on their capability to streamline their efficiency, quality, and safety. To focus future requirements now, industry leaders and decision-makers will get together in Cologne in order to discuss and analyse technology and market developments that are shaping the future of the tire industry.