THE TIRE COLOGNE: Three questions to Andreas Niegsch, Bridgestone Deutschland GmbH

1. How does your company adapt itself to the industry’s current trends?

Bridgestone stands for safety, innovation and service. Two of our milestones, for example, are the Run-Flat technology and the DriveGuard – a tire that allows the driver to maintain control even after a puncture and safely continue driving for 50 miles at up to 50 mph. In addition to safety, sustainability plays an important role for us. In 2015 we were the first manufacturer to introduce a tire for a passenger car consisting of natural rubber from the guayule plant. Moreover, we developed the Ologic technology which helps reduce the fuel consumption and its related CO2 emissions. One of our goals is to be able produce all our tires, without exception, from sustainable materials by 2050. As a result, we have been listed in the Dow Jones Sustainability Index.