All-round success: THE TIRE COLOGNE 2018

The „tire change“ has been successful: THE TIRE COLOGNE 2018 is pleased about a successful premiere at its new location in Cologne. From 29 May to 1 June 2018, 533 exhibitors – including the 20 companies with the highest turnover in the industry – and more than 16,000 trade visitors from 113 countries experienced the leading trade fair for the tire industry.

It is not only the figures that give cause for joy. „The performance was excellent,“ sums up Katharina C. Hamma, Managing Director of Koelnmesse. „The quality of the visitors, the event concept, the new orientation and the generous range of halls at the Cologne location were convincing all along the line.

The central business platforms of THE TIRE COLOGNE were innovations and products from the segments tires and wheels, automotive services and workshop supplies, tire retreading as well as the recycling and disposal of used tires. In addition, the new topics of digitisation, recycling and fleet management as well as the international congresses „Global Retreading Conference“ and „Future Tire Conference“ provided new sustainable ideas, emphasizes Stefan Helm, Chairman of the Board of the German Tire Trade and Vulcanisation Trade Association (Bundesverband Reifenhandel- und Vulkaniseur-Handwerk e. V.), (BRV) in his conclusion.

And what do the visitors say? For them, too, the tire show was a complete success: in a survey, more than 80 percent of them were very satisfied. More than 90 percent would recommend THE TIRE COLOGNE to business friends.

How did you experience THE TIRE COLOGNE 2018? Will you be back in 2020? And would you also recommend the visit to business friends? Mark the date for the next THE tirE COLOGNE in your calendar now!

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