Special Area Digital Reality at TTC 2018: The Future has already begun

Digital Reality Skizze_06

The digital transformation is changing the tire business drastically and has already seized the whole industry. This raises many questions: How does digital transformation change the business? Which impact do Industry 4.0 and the Internet of Things already have on production processes? What do terms such as Connected Mobility and Predictive Maintenance mean? And how does the digital transition impact the trade and service sectors?

THE TIRE COLOGNE: an enTIRE hall for the international retreading and recycling industry

Retreading and sustainability are issues that have an enormous potential for the industry’s development. That’s why THE TIRE COLOGNE will honour them with their own hall – as a platform and meeting point for global innovation and market leaders.

The premiere of the trade show in May 2018 is approaching fast, and already now, THE TIRE COLOGNE, as the leading industry event, is setting a course for the future by giving the growing segments for tire remoulding and recycling and disposal of old tires an exclusive platform in hall 9. Among others, global market leaders Kraiburg, T.R.M. Srl Tyre Retreading Machinery, B&J Rocket, VIPAL, Carl Zeiss and Salvadori will be represented. Issue-specific events and dedicated spaces throughout the fairground complement the offer.

THE TIRE COLOGNE: Three questions to Sven MĂĽller, Schrader Performance Sensors

1. How is the current market situation in your industry?

All in all, our market situation is really positive. Similar to the tire and rim industry, as a manufacturer of tire pressure control systems we also benefit from a boom in the registration of new vehicles or circumstances as tightened regulations on the use of winter tires. Still, our market segment is very competitive – but anything else would be much less exciting.

THE TIRE COLOGNE: Three questions to Andreas Niegsch, Bridgestone Deutschland GmbH

1. How does your company adapt itself to the industry’s current trends?

Bridgestone stands for safety, innovation and service. Two of our milestones, for example, are the Run-Flat technology and the DriveGuard – a tire that allows the driver to maintain control even after a puncture and safely continue driving for 50 miles at up to 50 mph. In addition to safety, sustainability plays an important role for us. In 2015 we were the first manufacturer to introduce a tire for a passenger car consisting of natural rubber from the guayule plant. Moreover, we developed the Ologic technology which helps reduce the fuel consumption and its related CO2 emissions. One of our goals is to be able produce all our tires, without exception, from sustainable materials by 2050. As a result, we have been listed in the Dow Jones Sustainability Index.

THE TIRE COLOGNE: Three questions to Frank Jung, Continental

Mr. Jung, thanks a lot for this interview! Please introduce yourself briefly.
My name is Frank Jung, 58 years of age. I have been working at Continental in different positions for the last 30 years. For 10 years, I have been the managing director of Vergölst, a trading subsidiary of Continental. Since 2010, I am the Head of Marketing and Sales for car tyres in the replacement market Germany.

THE TIRE COLOGNE is looking forward to the world’s top manufacturers


THE TIRE COLOGNE continues on its successful course. After Hankook confirmed its participation, the top ten world leading tire manufacutres are on board and attend the premiere in May 2018. Also Cooper Tires, the current number 11 on the world ranking list, will participate at THE TIRE COLOGNE.

“We are pleased that Hankook has also decided in favour of participation. A wonderful signal! This means that the top ten tire manufacturers are represented in their entirety at THE TIRE COLOGNE. Cooper Tires, as the current number 11 on the world ranking list, underlines the exceptional interim balance”, says Christoph Werner, Vice President of Koelnmesse. “THE TIRE COLOGNE will be the leading international industry event right from the start.” Of the current “tire world ranking list”, with Bridgestone, Michelin, Goodyear, Continental, Pirelli, Sumitomo/Falken, Hankook, Yokohama, Maxxis and Giti, not only the ten providers with the biggest sales, but also those international market participants following on the list (Cooper Tires, Zhongce Rubber, Toyo Tires, Kumho, Triangle, MRF, apollo, Nokian and Nexen Tire) will attend the event in Cologne from 29 May to 1 June 2018.

Successful developments in all segments

However, THE TIRE COLOGNE is not only developing exceptionally well in the tire and wheel segment. Also, the automotive services and workshop needs as well as tire remoulding and tire recycling sections are attracting an increasing number of exhibitors. Next to Hunter, the global market leader in the field of axle alignment, also the internationally renowned tool manufacturer Snap On has registered for the premiere in May 2018. Both companies will then have their booth in hall 8 of Koelnmesse, where automotive services and workshop needs will be presented on 11,000 square metres.

If you are interested in attending THE TIRE COLOGNE, further information is available here: http://www.thetire-cologne.com/tire/for-exhibitors/application/index.php

FUTURE TIRE CONFERENCE 2017: A Glance at the Future of the Tire Industry


The FUTURE TIRE CONFERENCE 2017, organised by the European Rubber Journal, will take place at the Leonardo Royal Hotel in Cologne, Germany, on 27-28 June 2017. Risking a glance at the future of the tire industry, industry experts from all over the world will come together to discuss technologies, systems, and strategies.

The tire industry is constantly evolving. The future success of market players will still depend on their capability to streamline their efficiency, quality, and safety. To focus future requirements now, industry leaders and decision-makers will get together in Cologne in order to discuss and analyse technology and market developments that are shaping the future of the tire industry.

THE TIRE COLOGNE: Three questions to Yorick M. Lowin


Please introduce yourself shortly.

My name is Yorick M. Lowin, I am forty years old, married, and father of two children.

Since January 1, 2017, I am the managing director of the Federal Association of Tire Dealers and Vulkaniseur-Handwerk e. V. (BRV) in Bonn, Germany. In the summer of 2017, when our CEO Peter Hülzer retires after three decades, Hans-Jürgen Drechsler and I will take over the management of our association.

Originally, I am a commercial lawyer and have already worked in leading positions for trade associations in other sectors before starting at BRV.

Asia’s Largest Tire Fair Features Top-Class Exhibitors

Once more, the Tyrexpo Asia takes place in Singapore from March 21st to 23rd, 2017. The most es-tablished tire trade fair in Southeast Asia is the meeting place for regional suppliers and buyers from all over Asia. As of Tuesday, more than 300 high-caliber exhibitors will present the latest trends in the tire industry on more than 15,000 square meters of exhibition space.


In recent years, the tire industry has grown strongly and offers manufacturers and producers great opportunities in the market – both regionally and globally. Tyrexpo, which takes place every two years in Singapore, provides the industry with a platform for exchange, brings together manufac-turers, customers and decision-makers, helping to make the most of the great market potential. The fair specifically addresses tire producers and interested parties from the four most important regions of the world – India, Europe, Africa and South-East Asia.